HOT 102.7FM Raises R19.4m for Charity at Annual Teddython Fundraiser
Johannesburg, October 2023 – Johannesburg-based radio station HOT 102.7FM has once again put its platform to effective use by raising a whopping R19.4 million in cash, goods and services at its Teddython fundraiser, in just 12 and a half hours.
The annual Hot Cares event took place at Papachinos in Broadacres, Johannesburg on the 26th of October, with HOT 102.7FM broadcasting live from 06h00 to 18h30 and taking pledges throughout the day, as the station’s presenters and overall team manned phone lines, took in donations from individuals and companies, participated in challenges, and completed a variety of fun stunts, all for a good cause.
All of that with the singular goal of raising as much money for charity as possible.
The initial goal was R10 million, but such was the response received on the day that that number was surpassed by 16h00 and an incredible further R9.4 million raised by the time the pledge lines closed at 18h20.
“This is such a big day for us and such an important part of what HOT 102.7FM does,” says Lloyd Madurai, Managing Director of HOT 102.7FM. “Playing the best ‘Old Skool’ and R&B music and having the maximum fun possible is pretty cool, but I’ve always maintained that the platform we have is just as important, and this platform allows us to make a material difference to the lives of those around us – in particular, those lives less fortunate than ours.”
Hot Cares is a registered non-profit company, with Public Benefit Organisation (PBO) status, and strives to make a meaningful difference to the lives of those around it. Over the past few years, it has dedicated its efforts to providing much-needed assistance to those who find themselves in difficult circumstances, with a focus on four key areas: humanitarian and welfare, medical, educational, and animal welfare.
The money, goods and services raised at Teddython will provide Hot Cares with the means to continue doing the work it does over the next year. That includes a range of sustainable initiatives, from regular programmes to once-off interventions.
For example, Hot Cares runs a weekly soup kitchen for the homeless, helps develop crèches in informal settlements, runs food banks for those in need and have no income to feed their families, assists entrepreneurs and NPO’s who require guidance, resources and awareness of their programs, provides medical assistance, assists with educational bursaries for students and the upliftment of schools, supports various animal shelters, and provides much-needed assistance to individuals who just need a helping hand.
“Last year we raised R8.9 million at Teddython and to be honest, I thought it might be a tall order to better that this year, but only because it’s been another difficult year for corporates and consumers, with plenty of challenges,” says Madurai. “But, the generosity of our listeners and our corporate partners never ceases to amaze me, and I’m just blown away by the size of their hearts. This really does make everything we do worthwhile.”
The money raised at the 2023 Teddython speaks to the impact of Hot Cares and the power of the HOT 102.7FM brand – together making a meaningful difference to the lives of those around us.