HOT 102.7FM is hitting the fairways in style – teaming up with the iconic Sunshine Tour for the 2025/26 season as its official radio partner.

As the Sunshine Tour celebrates its 55th year, HOT 102.7FM is bringing the thrill of the Tour to the airwaves, keeping fans in the loop with real-time updates, standout moments, and exclusive player interviews throughout the season.

“I’m extremely excited about this new partnership,” says HOT 102.7FM Managing Director Lloyd Madurai.
“The Sunshine Tour has an incredibly strong track record of developing world-class professional golfers, and it speaks directly to our highly affluent audience.”

The Tour’s 2025/26 calendar boasts over 30 tournaments, with prize purses reaching up to R3 million per event. HOT 102.7FM got straight into the swing of things at the Waterfall City Tournament of Champions at Royal Johannesburg Golf Club in May – delivering leaderboard updates, interviews, and all the buzz from the course.

While the station won’t be live on location at every tournament, golf fans can expect ongoing coverage and commentary across HOT 102.7FM platforms, keeping the game front and centre all season long.

“Our listeners love golf – playing it, following it, living it,” adds Madurai.
“And this partnership helps us bring the game to even more people from different walks of life.”

It’s a match made for the fairways – with HOT 102.7FM’s premium audience aligning perfectly with the Tour’s growing influence and homegrown talent.

Sunshine Tour Commissioner Thomas Abt agrees:

“HOT 102.7FM has carried our message of Greatness Begins Here to a whole new generation of South African golf fans. It’s a privilege to have our story told on their airwaves.”

Together, HOT 102.7FM and the Sunshine Tour are creating space for greatness – and helping grow the game, both on and off the green.