It’s one of the most iconic and grueling endurance feats in the world — a 36-kilometre swim through icy waters, strong currents, and busy shipping lanes. But for Simon Wilkins, the challenge of swimming the English Channel isn’t just personal. It’s a mission to change lives.

Joining the HOT 1027 Breakfast team for a light-hearted chat, Simon explained why he’s taking on this daunting swim between Dover and Calais — all to raise R500,000 for the TAG Foundation, a South African non-profit providing bursaries and long-term mentorship to underprivileged children.

“It’s just such a big challenge,” he said. “It’s been on my bucket list for a while. It’s tough, it’s cold, but with a bit of mental strength and a hell of a lot of training, I think I can do it.”

Simon’s swim is set to take place between 14 and 20 September 2025, with a likely start date of the 15th — depending on the notoriously unpredictable English weather. Starting at around 2AM from Shakespeare Beach in Dover, he’ll be flanked by a support boat and a skipper — but no physical contact is allowed with the crew or vessel. Every hour or so, he’ll pause for a floating feed before pushing on through the cold, current, and jellyfish.

“The water’s going to be about 15°C. I’ve been training in cold conditions for 18 months — including swimming around Manhattan — but this will be next level,” Simon laughed.

He’s one of fewer than 2,300 people who have ever completed the crossing — and one of only around 15 South Africans.

So why do it?

“The TAG Foundation is doing incredible work. They’re supporting boys and girls through King Edward VII School and Parktown Girls, not just with bursaries but with long-term mentorship. If I can help change even a few lives through this, it’s worth every stroke.”

Supporters can make once-off donations or pledge an amount per kilometre swum — which, Simon admits, helps keep him motivated when things get tough.

👉 Click here to support Simon and the TAG Foundation

Listen to the full interview here: