Advertise with HOT 1027

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Advertise with HOT 1027

Why Advertise on HOT 102.7FM?

If your business targets the upper-middle and top end of the market in Gauteng, HOT 102.7FM offers the ideal platform to connect with a highly affluent, engaged, and loyal audience aged primarily 35 and above.

Firmly positioned as Joburg’s No.1 Old Skool and R&B station, HOT 102.7FM delivers unmatched access to the consumer segment that drives premium brand spend in South Africa. Our focused format and curated music offering create an environment where your brand gets noticed and remembered.

Why HOT 102.7FM works for advertisers:

Targeted Reach
Our listenership is concentrated in Gauteng’s most economically active areas including the East and West Rand, Johannesburg, Centurion and Pretoria ensuring you reach the people who matter.

Affluent Audience
According to BrandMapp 2024, HOT 102.7FM attracts over 680,000 high-income listeners, making us South Africa’s most affluent radio audience. We also have thousands of people tuning in via DSTv and streaming every single month from all over the country and world.

Fastest Growing
We are South Africa’s fastest growing radio station! We’re proud to say:

▪️We have the highest audience growth rate among all regional stations in Gauteng (BrandMapp 2024)

▪️We were named Fastest Growing Media Brand in South Africa by News24 and Statista in the 2025 SA Growth Champions Report

▪️We were ranked 2nd Fastest Growing Media Company in Africa by the Financial Times in their 2025 Africa’s Fastest Growing Companies list

Award-Winning Content
Our compelling on-air offering continues to be recognised: 

In 2025 HOT 102.7FM won Best of Joburg, Best of Ekurhuleni AND Best of Pretoria – the first time ever a radio station has won this.

HOT 102.7FM won Station of the Year at the 2025 Telkom Radio Awards. Tara Penny secured a win in the News Bulletin Reader category and Darren Scott was honoured posthumously with the top Afternoon Drive Presenter award.

On the international stage, and at 2025 New York Festivals Radio Awards, HOT 102.7FM won a Bronze Award in the News Documentary/ Special category for its mental health series Derailed, and a Finalist Certificate in the Human-Interest Feature category for Blindspot, which tackled the frustration of broken traffic lights and growing commuter rage in Johannesburg.

Click here to meet the team who make the magic

A The Hot Fm stand side by side, smiling in matching black shirts with a red logo and “Advertise with HOT 1027” beneath. Posing against a plain white background, some have arms crossed; others have hands by their sides.

Global Reach, Local Impact
The station broadcasts across Gauteng on 102.7FM and is available worldwide via our mobile app and website ensuring your message travels far—but lands exactly where you need it to.

A Community with a Conscience
Our listeners don’t just tune in—they care and contribute. In 2024, our annual Teddython fundraiser raised over R27.5 million for Hot Cares, supporting communities in need.

Lifestyle Brand Alignment
HOT 102.7FM is more than a radio station. We partner with iconic international acts like Sting, Roxette, Mike + The Mechanics, and Deacon Blue to create memorable live experiences that align your brand with premium entertainment.

Advertise With Confidence

As a privately owned, independent radio station, HOT 102.7FM is agile, responsive, and results-driven. We compete (and win) against the biggest players by delivering measurable ROI and meaningful audience connections.

Whether you’re launching a campaign, reinforcing brand awareness, or driving high-value leads, HOT 102.7FM helps your message hit the right ears at the right time.

📧 Connect with us: sales@hot1027.co.za
We’d love to discuss how we can make radio advertising work for your brand.