How Comrades Marathon is driving jobs, tourism, and economic hope

This Sunday, over 22,600 runners will take part in the 98th Comrades Marathon—South Africa’s iconic ultra-marathon known as The Ultimate Human Race. While the grit and triumph of athletes will take centre stage, the event’s true power may lie in its economic impact.

Speaking on HOT Business with Jeremy Maggs, powered by Standard Bank, Prash Maharaj, president of the Durban Chamber of Commerce and Industry, says the race is set to generate R235 million in direct revenue for the city, with an additional R630 million in indirect spending across sectors like accommodation, food, and transport. “That supports around 1,800 jobs during the event alone,” Maharaj said.

But while the event draws global attention to KwaZulu-Natal, concerns remain about infrastructure constraints and the equitable distribution of benefits—particularly for smaller, township-based entrepreneurs.

“There’s not enough engagement with the broader business community to ensure micro and small businesses benefit,” Maharaj said. Through the Chamber’s new Uplift Hub, he hopes to spark an “entrepreneurial revolution,” with big corporates mentoring and including small businesses in their supply chains.

He also stressed the need for more mega-events throughout the year to extend the tourism boost beyond Comrades and Durban July. “Legacy benefits come from year-round visibility,” Maharaj said. “Durban can be a tourist city 365 days a year—we have the sunshine to back it up.”

As South Africans prepare to cheer for their champions this weekend, it’s clear the finish line is just the beginning when it comes to building a stronger, more inclusive economy.