At first glance, the title K-pop Demon Hunters might set off alarm bells. For parents, the word demon feels dark and ominous. But as Pam Tudin-Buchalter, clinical psychologist and co-founder of Klikd, explains:

“The word demon does send ripples through parents — it sounds terrible. But actually, this is a joyful animated musical that’s exploded in the best possible way for kids.”

Now streaming on Netflix, the show pairs the global phenomenon of K-pop with an adventurous storyline. With both a boy band and a girl band, the music is already making its way onto radios and playlists worldwide. “The music is clean, fun, and full of energy,” Pam says. “You can dance in your lounge, sing along with your kids, and connect with them through it.”

Beyond the music and dazzling visuals, K-pop Demon Hunters delivers meaningful lessons. It’s a story about friendship, teamwork, and self-acceptance. Pam points out that it even tackles feelings of shame and doubt — then shows how to overcome them with resilience and empowerment. “The ‘baddies’ are no darker than what you’d see in Frozen or Power Rangers,” she explains.

What makes this show especially valuable for families is the opportunity it gives parents to connect with their children. Pam encourages moms and dads to use it as a springboard: “When you watch together, ask: Who do you identify with? Have you ever felt like you had to hide part of yourself? Those are dinner table conversations that bring parents and kids closer.”

Klikd itself was founded by Pam and Sarah Hoffman, a social media lawyer, after watching too many families struggle with the digital world. Today, Klikd equips schools and parents with digital citizenship curricula, AI policies, and free resources to help navigate the online space. “Our goal is to help raise good digital humans,” Pam says. “We support parents through the bumpy road of the digital highway with tools that make those tough conversations easier.”

For once, a trend that might have looked worrying at first is actually a gift: fun, music, and meaningful connection between parents and children.