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A sunlit golf course with green grass, large trees casting shadows, and a clear blue sky overhead offers the perfect setting for fuel relief and relaxation as sunrays stream through the branches, creating a peaceful and open landscape.

FOMO on full display at the Alpha Golf Day

FOMO on full display at the Alpha Golf Day

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FOMO on full display at the Alpha Golf Day

FOMO on full display at the Alpha Golf Day


The Alpha Golf Day is officially under way — and if you’re not on the guest list, there’s a good chance the FOMO is already setting in.

From the first arrivals at Houghton Golf Club, the atmosphere is electric. This annual event has become one of the most anticipated fixtures on the calendar, bringing together great golf, premium hospitality and some seriously jaw-dropping experiences.

Of course, one of the biggest talking points this year is the incredible hole-in-one challenge, with an astonishing R28 million in prizes dedicated to holes in one alone.

Yes, you read that right.

Across the par 3 holes, golfers will have the chance to take aim at a line-up of luxury prizes that includes four supercars — turning a single perfect shot into a potentially life-changing moment.

But the Alpha Golf Day is about far more than the prizes.

A lush golf course with neatly mowed grass, bordered by tall trees. A calm water feature offers a sense of fuel relief, while the distant clubhouse stands under a clear blue sky and tree shadows stretch across the grass.

It’s about the buzz around the course, the networking between tee-offs, the premium activations, the hospitality, and the sense that something unforgettable could happen at any moment.

Listen to Alpha Founder and CEO Antonio Iozzo’s chat on HOT 1027 Breakfast: 

For everyone suffering from serious FOMO, we’ll be bringing you right into the heart of the action.

Scroll through the photo gallery and watch the video highlights below for a front-row seat to everything happening on the course — from the luxury prize displays to the early arrivals, behind-the-scenes moments and the build-up to those all-important hole-in-one attempts.

Whether you’re following from the office, from home, or secretly wishing you were on the fairway, this is your chance to experience the Alpha Golf Day as it unfolds.

Stay close — because with R28 million in hole-in-one prizes on the line, today promises plenty of moments worth watching.