For many South Africans, travel remains one of life’s most rewarding investments. Whether it’s a family getaway, a milestone celebration, or simply a chance to disconnect from the daily grind, finding value without compromising on experience has become increasingly important.

That may help explain why cruising continues to gain momentum locally.

South Africa’s cruise industry is reporting strong growth, with MSC Cruises carrying more than 85,000 passengers on 37 local sailings during the most recent season. But while those headline numbers are impressive, the bigger story may be what they reveal about changing travel habits — and the growing appeal of all-inclusive holiday experiences.

Speaking on HOT Business with Jeremy Maggs, powered by Standard Bank, MSC Cruises South Africa Managing Director Ross Volk describes cruising as one of the strongest value propositions in travel.

Listen to his full interview below:

Source: facebook.com/MSC.Cruises.International

Unlike many traditional holidays, where accommodation, meals, entertainment and transport costs quickly add up, a cruise offers a largely fixed-price experience. That predictability is becoming increasingly attractive for families and travellers looking to manage their budgets without sacrificing comfort or convenience.

Beyond the passenger experience, Volk argues that cruising delivers significant benefits to local economies. Thousands of travellers pass through ports such as Durban and Cape Town, supporting airlines, hotels, transport providers, tourism operators and local suppliers. MSC alone purchases substantial quantities of fresh produce, fuel and other services locally, helping to keep money circulating within the South African economy.

Yet growth brings challenges too.

As passenger numbers rise, questions remain about whether South Africa’s ports and surrounding infrastructure can keep pace. While Durban’s cruise terminal was designed with future expansion in mind, the movement of thousands of passengers through cities requires ongoing investment and planning.

There are also broader considerations around health and safety, although cruise operators say lessons learned since the pandemic have strengthened onboard medical protocols and response procedures.

For South Africans who place a high value on travel experiences, one thing is becoming increasingly clear: cruising is no longer viewed as a niche holiday option. It is steadily moving into the mainstream — and the industry believes the journey is only just beginning.