As consumers, we’re becoming more conscious of what we buy — and who we buy it from. Whether it’s a t-shirt, a takeaway, or a beauty product, we want to know: was it made ethically? Is it environmentally friendly? And is the brand being honest about it?

Speaking on HOT Business with Jeremy Maggs, powered by Standard Bank, ESG knowledge lawyer Emily Gammon from law firm Weber Wenzel explained the growing pressure on retailers to walk the sustainability talk — not just here in South Africa, but across the world.

In Europe, strict climate laws are already holding brands accountable. Fast fashion bans, food waste crackdowns, and detailed reporting requirements are now the norm. South Africa hasn’t reached that level yet, but that doesn’t mean local retailers can carry on as usual.

Gammon explains that while our laws are still catching up, consumer expectations are shifting fast — and forward-looking businesses are already adapting. From green packaging to carbon-cutting policies, there’s a definite rise in sustainability claims. But are they legit?

Here’s where we need to pay attention. According to Gammon, false green claims – or greenwashing – can have serious consequences. Not just for the companies, but for the trust they break with us as shoppers.

So next time you’re choosing between two brands, think about what’s behind the label. Is that ‘eco’ claim backed by real action? Does the business report on its sustainability progress?

As more laws come into play — including South Africa’s new Climate Change Act — the pressure is mounting. But it’s not just about legal compliance. It’s about credibility.

Listen to the full interview on HOT Business below…