
Rands and reds: Why collectors are banking on wine
Rands and reds: Why collectors are banking on wine
Rands and reds: Why collectors are banking on wine
Once seen as a symbol of celebration, fine wine is now making headlines for a different reason—its investment potential.
The global market for premium wines is booming, with collectors and investors spending upwards of R190,000 on sought-after bottles like Bordeaux. But is this just a passing trend, or are we witnessing the emergence of wine as a legitimate alternative asset class?
According to Fernando Rueda, managing director of Rueda Wine Company, wine investment is no bubble. “Wine has long held its value globally,” he explains. “It’s only now becoming more structured as an asset in markets like South Africa.” With its growing international profile and tighter regulation, the local wine industry is seeing a rise in interest from collectors and investors alike.

Listen to Fernando Rueda’s full conversation with Jeremy Maggs below:

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