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Two bold yellow arrows painted on asphalt, one pointing right and the other left, indicate two-way traffic or opposite directions—common near SDA parking lots for clear guidance.

Before you buy: how to avoid getting stuck in the wrong neighbourhood

Before you buy: how to avoid getting stuck in the wrong neighbourhood

Business

Before you buy: how to avoid getting stuck in the wrong neighbourhood

Before you buy: how to avoid getting stuck in the wrong neighbourhood


A beautiful home, a great price, and the excitement of a fresh start can make it tempting to sign on the dotted line quickly. But as Michelle Cohen, Principal at Leapfrog Johannesburg North East, told Jeremy Maggs on HOT Business, rushing into the wrong neighbourhood can become one of the most expensive mistakes a buyer or tenant makes.

According to Cohen, buyers are becoming more cautious than they were in previous years, particularly after the way suburbs have shifted post-COVID. Areas that once felt familiar may now have entirely different traffic patterns, infrastructure challenges, and community dynamics.

That’s why she believes location research needs to go far beyond what’s listed on a property portal.

“It’s about understanding the pulse of a neighbourhood,” she explained — from traffic flow and school access to water reliability, solar backup, and the people who live there.

Listen to the full interview on HOT Business below:

A red and white Do Not Enter road sign is mounted on a pole, signaling vehicles that entry is not allowed in this SDA zone. The background shows a clear sky and part of another pole.

For Johannesburg buyers especially, the daily commute can dramatically impact quality of life. A home that seems perfect on paper may quickly lose its appeal if school traffic, potholes, or unreliable traffic lights turn every morning into a stressful ordeal.

Cohen suggests doing practical due diligence before committing: drive the route to work at peak hour, visit the area over weekends, and spend time understanding what daily life actually feels like.

Lifestyle factors are also playing a bigger role than ever. Parks, coffee shops, safe walking spaces, and a sense of community are increasingly influencing purchasing decisions — often just as much as the home itself.

Her advice for anyone relocating? Consider renting first if there’s any uncertainty.

While it may seem more expensive in the short term, it can help avoid a far costlier mistake: buying into an area that doesn’t suit your family, routine, or long-term goals.

Sometimes, the smartest property investment isn’t the house itself — it’s the neighbourhood around it.

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