Before you buy: how to avoid getting stuck in the wrong neighbourhood
Before you buy: how to avoid getting stuck in the wrong neighbourhood
Before you buy: how to avoid getting stuck in the wrong neighbourhood
Before you buy: how to avoid getting stuck in the wrong neighbourhood
A beautiful home, a great price, and the excitement of a fresh start can make it tempting to sign on the dotted line quickly. But as Michelle Cohen, Principal at Leapfrog Johannesburg North East, told Jeremy Maggs on HOT Business, rushing into the wrong neighbourhood can become one of the most expensive mistakes a buyer or tenant makes.
According to Cohen, buyers are becoming more cautious than they were in previous years, particularly after the way suburbs have shifted post-COVID. Areas that once felt familiar may now have entirely different traffic patterns, infrastructure challenges, and community dynamics.
That’s why she believes location research needs to go far beyond what’s listed on a property portal.
“It’s about understanding the pulse of a neighbourhood,” she explained — from traffic flow and school access to water reliability, solar backup, and the people who live there.
Listen to the full interview on HOT Business below:
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