It might sound like something out of a sci-fi movie… but there’s a growing trend around the world — TV channels made specifically for pets.

From calming “puppy lullabies” to bird-filled visuals designed to grab a cat’s attention, more pet owners are leaving screens on while they head out for the day. But is it actually doing anything?

On HOT 1027 Breakfast, veterinarian Natasha Ross unpacked whether our furry (and feathered) friends are really tuning in — or just ignoring us completely.

And the answer? It depends. Some pets are genuinely engaged by what’s on screen, while others couldn’t care less. But beyond entertainment, there’s a more important reason vets are paying attention to this trend.

That’s where things get interesting.

Dogs, for example, don’t necessarily sit and “watch” TV like we do — but the background sound can provide comfort and reduce stress, especially when they’re left alone.

Cats? They’re more likely to engage visually — especially with fast-moving images like birds or small animals.

But it’s not just dogs and cats that respond to sound and visuals.

For birds, silence is actually the problem.

So whether it’s TV or radio, the key is understanding your pet — and what soothes them.

Because while your dog probably isn’t binge-watching an eight-hour series…that background noise might be making a bigger difference than you think.

🎧 Listen to the full conversation with Natasha Ross on HOT 1027 Breakfast to hear how to choose the right sounds for your pet.