Travel built around unforgettable events
Travel built around unforgettable events
Gary Oberholzer
Travel built around unforgettable events
Sometimes the most memorable journeys begin not with a destination, but with a date. Across the world, travellers are planning trips around iconic events that transform entire cities into global celebrations.
Instead of asking where to go next, travellers are increasingly choosing experiences they want to witness — moments when sport, music or culture bring thousands of people together.
When a city becomes a celebration
The Monaco Grand Prix remains one of the most glamorous examples of event‑led travel. Each year the streets of Monte Carlo transform into a spectacular Formula One circuit, where luxury yachts line the harbour and fans gather to watch one of motorsport’s most iconic races.
Golf offers its own bucket‑list moment. When The Open Championship returns to St Andrews, the small Scottish town becomes the centre of the golfing world. Spectators line the famous Old Course while winds sweep in from the North Sea — and for many travellers, simply walking those historic fairways is a dream decades in the making.
Music moments that define generations
Music festivals create equally powerful travel experiences. At Glastonbury in the UK, legendary performers have delivered unforgettable performances over the years — from Paul McCartney and Elton John to Lionel Richie and Diana Ross.
The famous Sunday afternoon ‘legend slot’ has become one of the most celebrated moments in live music, drawing enormous crowds who gather to hear songs that have defined generations.
For many travellers, standing in a field surrounded by thousands of music fans while iconic artists perform their greatest hits becomes a memory unlike any other.
It is why culinary travel has become such a powerful trend — not simply because travellers enjoy good food, but because meals create moments of connection that stay with travellers long after the journey ends.
Travel smarter with Standard Bank
Planning the journey intelligently can make travel even more rewarding. Standard Bank clients can unlock a range of travel benefits when using a Standard Bank credit card and booking through Standard Bank Travel in the Banking App — including up to 40%* off flights, up to 35%* off car hire, up to 15%* off accommodation, airport lounge access and travel insurance.
These benefits are designed to help you travel smarter and more comfortably wherever your journey takes you. To learn more about how Standard Bank can support your travel plans, visit Standard Bank Travel on the Banking App, or go to https://www.standardbank.co.za/southafrica/personal/campaigns/standard-bank-travel
Travel better. Travel smarter. Get rewarded with Standard Bank Travel.
*T&Cs apply. Brought to you by Standard Bank Travel, from Standard Bank. The Standard Bank of South Africa Limited (Reg. No. 1962/000738/06) an authorised financial services (FSP 11287) and registered credit provider (NCRCP15).
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